Sticker postcards have become a popular and economical marketing tool that can add value to your marketing campaign. With so many questions asked, we wanted to create one blog post that answers all the questions you need to know about custom sticker postcards.
What are Custom Sticker Postcards?
Custom sticker postcards are a combination of a postcard and custom-made stickers. The front of the postcard is dedicated to high-quality outdoor stickers that can be peeled off and used by the recipient. The back of the postcard is printed with your business message, contact information, or any other important information that you want your target audience to know.
Why Should You Use Custom Sticker Postcards?
Custom sticker postcards have a high open rate as they require no opening, making it impossible to ignore. Impressions are being made regardless of the interest or intent of the recipient. Moreover, there’s a gift built right into your mailing, which makes it hard to ignore since you are attaching something of value for the recipient. Additionally, first-class postcards only cost 44 cents to mail, which is 16 cents less than regular mail, making it a cost-effective marketing tool.
Are There Any Sticker Design Limitations?
Custom sticker postcards can be printed in full-color or screen printed using spot colors. You can choose to put either one large sticker on the front or multiple. It’s best to put a few different sizes, so the recipient can have stickers for things like their car, phone, or helmet.
However, die-cut lines must be at least ¼” away from the edge of the postcard and 1/8″ away from other peel-out die lines. The back of the postcard is usually printed with black ink formulated to adhere to the paper liner. For larger specialty jobs, we are able to print full color if needed on the back.
Do You Offer Mailing Services for Postcard Stickers?
Yes, we offer mailing services for postcard stickers. We can handle all your mailing needs, and our preferred partner can answer questions about what is possible with various sized postcards. Often, the post office may have clerks that interpret the DMM differently. We have found that some mailing houses are not clear on what is possible and may try to talk you out of mailing with a bulk permit or suggesting putting the sticker sheet in an envelope. Have us review or put you in touch with our mailing house before making changes that can deplete the power of the mailing, lead to overpaying, or even have you second guess doing the sticker postcards at all.
How Does Custom Sticker Postcard Pricing Work?
Pricing for custom sticker postcards is based on the overall size of the postcard and the number of colors printed. It’s recommended to keep the size under 4.25″ x 6″ to stay within the minimum postage requirements. However, if you need a larger postcard, it is certainly doable and can still be mailed with bulk postage.
There can be a die fee for any postcards that will have custom-shaped peel-outs. However, going the custom die route will make your stickers stand out. At higher quantities, die charges can be eliminated. Fill out our custom quote form to get pricing for your project.
Conclusion
Custom sticker postcards are an excellent way to promote your business and increase your brand recognition. They are cost-effective and have a high open rate, making them a great addition to your marketing campaign. With this comprehensive guide, you have all the information you need to know about custom sticker postcards. Feel free to contact us if you have any questions or need a custom quote.
