Promotions and giveaways are becoming popular again as businesses look for cost-effective ways to reach and engage with customers. According to the Kiplinger Letter, promotional products offer a bigger bang for the buck than regular ads because consumers hold on to them and are constantly reminded of the firm’s brand name. Promotional stickers are one such product that can be used to encourage word-of-mouth marketing and build brand identity.
Perceived as a Personal Recommendation, Not an Advertisement
When placed on visible locations like cars, water bottles, laptops, and equipment, promotional stickers act as personal recommendations or badges for the brand. Unlike traditional advertisements, they are not perceived as advertisements but as gifts, making them a powerful and economical marketing tool.
Value of Promotional Stickers
Compared to a 1/3 page magazine advertisement or a billboard advertisement, 250,000 promotional stickers cost about the same price, but the stickers can last for 3-5 years on cars, making them a cost-effective investment. Guerrilla marketing and word of mouth marketing are more important than ever. Businesses need low-cost ways to get noticed, build identity and encourage word-of-mouth.
Power of Promotional Stickers
Promotional stickers tap into the power of fans and supporters by giving them a gift that keeps on giving. Wondering how to create a powerful promotional sticker campaign? It’s easy and cost-effective to get started. Businesses can attend trade shows, sponsor events, use direct mail, or have sales reps distribute stickers to customers and prospects.
Conclusion
In conclusion, promotional stickers are a low-cost, high impact marketing tool that can help businesses get noticed and build brand identity. By tapping into the power of fans and supporters, businesses can use promotional stickers to encourage word-of-mouth marketing and reach customers and prospects. Check out the free special report on Sticker Marketing to learn more and get started today.
