What’s the difference between a Decal and a Label?

Have you ever wondered about the difference between a label and a decal? The answer might seem straightforward, but there’s more to it than meets the eye. While there are general rules defining the two, as with many custom items, there are always exceptions.

Background Generally speaking, a label is printed on paper and mostly used indoors. On the other hand, decals are often printed on synthetic materials like vinyl and are commonly applied outdoors.

Understanding the Basics

Label Basics:

Paper Material: Labels are primarily designed to give details about a product. Since they’re mainly for indoor use, they’re typically printed on paper. This material suits a range of applications, especially for single-use items or products with a short shelf life.

Adhesive and Finish Options: There’s a variety of adhesives for paper, from standard to freezer, block out, removable, and extra-permanent. Additionally, paper finishes can range from white gloss and matte to foils, fluorescents, kraft, and estate papers. And if you’re concerned about durability, adding lamination or varnish can enhance a label’s lifespan and appearance. But remember, not all paper labels are apt for indoor uses, especially if they might be exposed to moisture or certain chemicals. Labels often come on a roll.

Decal Basics:

Synthetic Material: The term “decal” has roots in “decalcomania,” a method of transferring designs onto glass or porcelain. Over time, its meaning has evolved to refer to decorative stickers. Because decals adorn various surfaces, from vehicles to packaging, they’re printed on sturdy synthetic materials.

Adhesive Options: The adhesive varieties for decals include static cling, removable, standard, and hi-tack, catering to diverse needs. Ordering vinyl decals is a simple process.

Core Differences

Purpose: Labels typically have a lot of text – they list ingredients, give instructions, and describe the product. They not only guide consumers for safe usage but also bolster the product’s branding. Meanwhile, decals lean more towards graphics. While many showcase stylized text or logos, their primary goal is to grab attention, whether to elevate brand visibility or convey vital messages like warnings.

Design Aspects: While decals are more visually driven, labels play a pivotal role in conveying crucial product information. The design approach for each can thus be different.

Material Type: The fundamental material difference between the two is that labels are usually on paper, while decals are on synthetic substrates.

Conclusion: The Distinct yet Overlapping Worlds of Labels and Decals

Both labels and decals are essential for branding and product identification. While they have distinct classifications, there’s a considerable overlap between them. There exist outdoor labels, paper decals, and even stickers that toe the line between being a label and a decal.

By the way, a fun tidbit about pronunciation: If you’re in Canada, you’d likely pronounce “decal” differently than in the US. Canadians go for a one-syllable version resembling “red,” whereas Americans opt for a two-syllable pronunciation, “dee-cal.”

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